Priceline threw the Negotiator off a cliff in the last spot, so how were we going to bring him back? The ideas ranged from reincarnation as an eagle to cloning. But as you might suspect he didn't actually die in the fiery inferno. The negotiator is always in control, and in this case, off to pursue his new passion.

"The Negotiator Lives"
Director: Joachim Back
Creative Directors: Steve Mapp & Josh Leutz
Copywriter: Luke Zehner

In an effort to update Priceline's image and to tout their digital prowess we introduced a new look as well as a new character: The Negotiator's secret love child. Establishing the father daughter duo we crafted a "origin" spot where we give some context, and then filled out the campaign with shorter promotional pieces using our new spokeswoman. 

"Dojo"
Director: Nicolas Winding Refn
Creative Directors: Steve Mapp & Josh Leutz
Copywriter: Luke Zehner