The respected winter boot maker needed a rebranding that would move them into the world of fashion without betraying their roots. Get Your Boots Dirty became the idea that merged the world of fashion and function. Instead of using models, we featured real women who use their boots to do more than look good, they get things done. 

The new look included a in-depth style guide that was implemented across print, web, banners, and social media. A photography guideline was created as well to maintain consistent imagery from brand communications down to the retail level. 

Creative Director: Tom Coates
Copywriter: Michael Flannery
Photographer:  Tim Barber
Videographer: Caleb Seppala