"Put Some Oomph In It" marked the first national campaign put out by Zico since being acquired by Coca-Cola. Due to a truncated timeline, stock photography was used over creating new assets. A look was developed that both unified the imagery and reinforced Zico's existing brand colors across all media platforms. A series of short videos featuring a cast of off-beat hight-energy characters were produced to inspire oomph to those in need. The videos have reached over a million views collectively.

Creative Director: Tom Coates
Copywriter: Michael Flannery
Director: Henrik Sundgren